Frito-Lay
A West Coast marketing agency requested a music track for a Frito-Lay television commercial that would feel "fun" rather than "happy." Found the song and negotiated the final license agreement to grant Frito-Lay exclusive rights in perpetuity.
Paseo
Looking to rebrand and expand their audience, Paseo needed a catchy tune for a new national TV spot. They selected and licensed this backing track for its strong keywords, friendly melody, and expected appeal to homemakers.
Fico Analytics Cloud
As part of the launch of a new service, FICO requested an instrumental track that felt purposeful, confident, and warm, while still having a digital/mechanical sound. The selected track was licensed for use in three FICO videos.
Unilever Canada (Becel)
Unilever asked for help renewing a music license from the previous year. The licensing fee was renegotiated and reduced from the initial quote, and the song was approved for use in two Becel videos.
Mitsubishi
Directed this Mitsubishi Outlander national TV spot, originally created for the Australian market. Secured music rights, recorded and approved new voiceovers, directed all video edits (in addition to the creation of new screen assets), and delivered the final cut directly to Mitsubishi corporate.
Timex
Placed and licensed music for this national TV commercial that aired during the NYC marathon and Kona Ironman. Timex wanted a moderate speed to up-tempo track with an anthemic and supportive feel.
TruGreen - Radio Spot
TruGreen requested a soulful instrumental track to be used in multiple comedic and memorable radio spots, similar to Jimmy Fallon's "Slow Jam the News" segment. A custom music track was produced for the client and licensed for the campaign.
In-Style Magazine
Collaborated with InStyle’s internal creative team on this video, celebrating the launch of a newly redesigned InStyle.com. Commissioned to find an upbeat, fresh sounding track that would excite InStyle.com visitors.
Enflux - Voice Over
Delivered the Voice Over in this promotional campaign video, introducing the world to a new line of intelligent sports wear - Enflux. Enflux is Motion Capture Clothing for animation, gaming, virtual reality, sports, and health care.
Victoria’s Secret
Victoria's Secret Pink threw a beach bash in Miami, FL to celebrate Spring Break and needed a fun, pop song for their video recap. The licensed track is "OoWee," a song from American Idol season 8 finalist Anoop Desai's debut EP.